Molded Plastic Playsets of the 1960s: A Colorful Revolution

The 1960s was a decade that witnessed the rise of molded plastic playsets, which became an integral part of children's entertainment. Among these sets were Colorforms, a brand that revolutionized the way kids created art and stories. In this article, we'll delve into the history of Colorforms, exploring its origins, popularity, and impact on the toy industry.

The story of Colorforms begins in the 1950s when Harry and Patricia Kislevitz, two art students, stumbled upon an innovative idea. They wanted to create a product that would allow people to put together colorful pictures without having to spend a fortune on paint and supplies. Their solution was Colorforms - a set of hand-cut shapes made from vinyl rolls.

Initially, Colorforms were intended for adults who wanted to express their creativity. However, as the Kislevitzes displayed their product at art exhibitions, they noticed that children were equally fascinated by it. They soon realized that Colorforms had the potential to be a hit with kids too.

In 1964, Colorforms launched its first set of characters, featuring Popeye The Sailor Man, an iconic character from comic books and cartoons. This was followed by other popular characters, including Batman and The Beatles. As the brand gained popularity, it wasn't long before orders poured in from stores across the country, and Colorforms became a household name.

The logo for Colorforms was designed by renowned designer Paul Rand, who had previously worked with companies like UPS and IBM. His design featured a colorful and playful font that has become synonymous with the brand.

Colorforms weren't just popular among adults; they also became a beloved toy among children. Kids loved molding and sticking the shapes onto a playboard to create their own stories and pictures. The Museum of Modern Arts still displays the original Colorforms set, which is a testament to its enduring appeal.

Over the years, Colorforms continued to innovate and expand its range of characters and themes. In the 1970s, '80s, and '90s, the brand partnered with other popular franchises, cementing its position as a leading player in the toy industry.

Today, Colorforms remains a beloved brand that has been loved by generation after generation. Its unique concept of molded plastic playsets has stood the test of time, making it one of the longest-selling toys in history. Whether you're an art enthusiast or simply a fan of retro toys, Colorforms is a brand that continues to evoke nostalgia and inspire creativity.

Molded plastic playsets 1960s